Steinlager - William Trubridge

Steinlager wanted to drive awareness to this amazing event of deep diver William Trubridge breaking his own record of 101 metres as part of the Steinlager 'Born to Defy' promotions. We created a rich media ad unit that reenacts the challenge of deep diving using parallax technology.

Winner of 2 Smarties Awards 2015 and Highly Commended at AMY Awards 2016.