Creative Innovation

I am a hybrid creative between traditional advertising and interactive experiences.

Next Gen Thinking

Combining creative technology and digital innovation,
developing user experiences with creative interaction design.

My recent tweets

I'm tweeting about innovative thinking and creative technology

Positive Energy

My enthusiasm and passion is contagious and will not only benefit my team but everyone involved in the work.

Why Me?

A creative specialist for interactive brand experiences, I have more than 20 years of digital marketing and advertising experience in multiple media sectors and industry verticals. A pioneer in digital and interactive landscapes, my expertise includes concepting content strategies and ideas for impactful storytelling in digital, mobile and social platforms as well as Experience Design for meaningful brand experiences.

I bring my expertise to aid creative teams in developing concepts, storyboards and wireframes. I also collaborate with strategists on contemporary UX and work closely with copywriters. I fuse creative ideas with digital technology and platforms, seeking to entertain audiences through the cross channel mix, delivering relevant content that supports brand engagement.

Key Skills

Creative & Art Direction

Concept Development

Strategy & UX Research

UX/UI Experience Design


A Brief Bio

Originally from Hamburg, Germany, I commenced my career as an Art Director in leading advertising agencies, spearheading projects in the online media space.

After moving to Australia in 2003, I furthered my skills in both traditional and digital advertising, working with creative and digital agencies on award-winning integrated campaigns and mobile advertising.

I am recognised not only for my skills as an innovative thinker and digital creative, but for my unbridled passion for my work.


A small idea can develop into something big.
Believe in the next step and drop me a line – I would like to be part of your next project.

Get In Touch

Please contact me for my CV or for input on your project.