Latitude has its own UX team for the app development but I got briefed to develop UX functionality and interaction design for their Landing Page.
I was reviewing the previous UX/UI for mobile and desktop for reference and collaborating with the UX team on client-side to look at the MVP to focus on the main features and purpose of the main app that I can use for a content strategy of the landing page.
The eDM was structured to introduce the project and talking about the test market (NZ) and the main features – with the aim to get users to either download the app directly or tap through to the landing page for more information
The landing page introduced the app similar to the eDM , informs about the main features and leads to the instructions.
A carousel features animated gifs about each of the main features, followed by the FAQ section.