One of Latitude’s biggest credit cards is the 28º travel card, which promises no annual fees and foreign currency exchange fees. To communicate the benefits, the landing page shows examples of what the card can be used for. But the current page had some pros and cons and was overall too static.
My research included an analysis of the current page, using data and heatmaps to see what is being used and what needed improvement, a competitive analysis looking at similar pages from other financial institutions to seek more inspiration and ideas to include.
The wireframes show standard content on initial load but the idea is to show customized content, modified by different user stages.
The dropdown menu will then load different content for the pages, based on tagged content snippets.
The final page used predefined tabs instead of a dropdown menu.