Health / service UX · Case study
Red Cross blood donation booking UX
UX review and recommendations for a donation booking journey where trust and completion mattered.
Project snapshot
# Red Cross – Blood Donation – Tino Kuhn
The Australian Red Cross briefed us to assess their current site designs they are about to launch – with the focus on creating donation appointments – and give a recommendation of UX optimisation.
The client needed help with the appointment process and briefed us to optimise and enhance the experience.
Looking at the mobile and desktop wireframes, I could identify many inconsistencies and confusing user flows.
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