Health / service UX · Case study
Red Cross blood donation booking UX
UX review and recommendations for a donation booking journey where trust and completion mattered.
Project snapshot
Australian Red Cross needed UX feedback on a donation-booking experience before launch, with a focus on helping people move through appointment creation more confidently.
I reviewed the mobile and desktop wireframes, identified inconsistencies and confusing points in the journey, and captured recommendations in a UX optimisation report.
The recommendations focused on clearer guidance, stronger flow between steps and a booking experience that supported trust and completion.
Related links
- Talk with Tino — Get in touch about a similar challenge.
- Browse more work — See additional case studies across education, SaaS, and digital experience.