Work
Case studies
Selected case studies showing how product design, research, service thinking and practical AI work can turn complex briefs into clearer decisions.
Related links
- AI Product Strategy — Practicia.ai made a broader AI-OS idea concrete through practice-admin workflows, onboarding, dashboards and visible controls.
- An AI-supported operating system for practice teams — Concept exploration for AI-supported workflows, visibility, and operational support inside practice teams.
- Clarifying navigation across a complex university ecosystem — Research, workshops and IA validation helped UNIT decide how navigation should work before a major build.
- Making a complex operations platform easier to use — Product design, onboarding and modular UX patterns for operators working inside dense industrial data.
- Reshaping a large course portfolio into a clearer digital experience — Website and information design to help students explore, compare and move through a broad online course offer.
- Designing a calmer therapist-matching product direction — Strategy, service design and product prototyping for a more thoughtful first step into mental health support.
- University of Melbourne — Search Uplift — Research, analytics and workshops turned search problems into clearer recommendations for findability and governance.
- Metaverse retail configuration concept — A concept tool for configuring retail environments and exploring how spatial interfaces could support product discovery.
- Latitude Gem Visa launch journey — Landing page and campaign UX for a card launch, connecting email, web and app surfaces.
- Latitude card usage landing page — UX direction for a landing page that explained card benefits through clearer, more useful scenarios.
- Nando's menu and mobile ordering UX — UX review and interaction design for a more usable menu and mobile food-ordering journey.
- Quit Victoria mobile-first UX review — Mobile-first UX recommendations for landing pages and content flows that needed clearer user paths.
- Red Cross blood donation booking UX — UX review and recommendations for a donation booking journey where trust and completion mattered.
- University of Melbourne student service chat pilot — Discovery, workshops and journey mapping for a pilot chat channel supporting students and staff.