Financial services · Case study
Latitude card usage landing page
UX direction for a landing page that explained card benefits through clearer, more useful scenarios.
Project snapshot
Latitude wanted to make a card-benefits landing page more useful for people comparing where and how the card could help.
I reviewed the current page, looked at behaviour signals and comparable financial-services pages, then shaped wireframes around clearer examples and more relevant content paths.
The work explored a more flexible page structure, with benefit content organised around practical scenarios instead of a static explanation.
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