Financial services · Case study
Latitude Gem Visa launch journey
Landing page and campaign UX for a card launch, connecting email, web and app surfaces.
Project snapshot
Latitude was preparing a Gem Visa app launch and needed the landing page to connect clearly with the campaign email and the product story.
I reviewed the existing mobile and desktop experience, worked with the client-side UX team to understand the MVP, and shaped a landing-page structure around the app’s main features and launch context.
The concept linked the email journey to a landing page that explained the app, introduced the key features and gave people a clearer path to download or learn more.
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