Financial services · Case study
Latitude Gem Visa launch journey
Landing page and campaign UX for a card launch, connecting email, web and app surfaces.
Project snapshot
# Latitude – Gem Visa App Launch – eDM + Landing Page Concept – Tino Kuhn
Latitude has its own UX team for the app development but I got briefed to develop UX functionality and interaction design for their Landing Page.
I was reviewing the previous UX/UI for mobile and desktop for reference and collaborating with the UX team on client-side to look at the MVP to focus on the main features and purpose of the main app that I can use for a content strategy of the landing page.
The eDM was structured to introduce the project and talking about the test market (NZ) and the main features – with the aim to get users to either download the app directly or tap through to the landing page for more information
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